Respublika Park. How IT technologies are transforming retail
Respublika Park Mall is an innovative and unique complex, one of the largest centers in Europe, with an area of 300,000 square meters, with a large living park under the roof and an ultramodern entertainment center. More than half a thousand stores and fifty restaurants are housed here, and the center itself has provided 5,000 new jobs.
Yuliia Shchaslyva, CEO of Respublika Park Mall:
Respublika Park shows a new level in the field of interior design, shopping, fullness of the entertainment segment and a fundamentally new format of public space. The Mall has never used technologies of such a level of automation and digitalization before. In retail, as in other segments, business cannot be imagined without IT, and the team is focused on the digital mall, the introduction of communication systems and services and full automation of all processes. Cutting-edge solutions bring the Mall closer to the guests and the Mall closer to tenants, which significantly increases efficiency and saves resources. The digital solution for tenants deserves special attention. The developed unified standards of interaction and processing directly in the CRM-system was launched at the opening stage.
The tenant creates a request in his personal cabinet on the portal, and then it will be processed by the Service Department of the Mall in accordance with the SLA (Service Level Agreement). We can already see the effectiveness of the solution and receive positive feedback from our partners. Electronic document management and full automation of all processes of interaction with tenants will be implemented in the first quarter of 2022.
Valerii Berehovyi, СЕО of Accord Group:
For the first time in Ukraine, the IT infrastructure of the Mall is built on the basis of the latest generation Cisco solutions. This allows not only meeting the business needs of the Mall and optimizing the work of the IT service, but also makes Respublika Park a new type of tenant. The Mall takes on the task of providing tenants with turnkey digital services and provides additional data for analyzing consumer behavior. For example, Wi-Fi in the Mall is built to implement the concept of hyperlocation, which allows tracking and collecting data on the number of visitors, the time they spend in the Mall, build routes and collect information about “dead zones”. In total, 750 Wi-Fi access points have been installed in the Mall to collect information and evaluate traffic.
Yuliia Knyhnytska, the Midmarket Manager at Cisco Ukraine:
All the IT segments of the Mall (Network, WiFi, Data center, Cyber security) are implemented exclusively on the latest Cisco equipment and software. Due to the Software Defined Networking approach, all systems are integrated into a single physical network and logically divided into segments, and the program performs configuration, monitoring and troubleshooting operations instead of the administrator. The released resource of IT specialists is used to solve creative tasks and create digital services for visitors and tenants. Respublika Park is an example of quality digital transformation in retail.
Oleksandr Kurinnyi, the Director General of AxxonSoft:
The Integrated Security System (ISS) at the facility is built on a software platform from AxxonSoft with the integration of ACS, OS, POS subsystems, face recognition modules, license plates and people counting into a single information environment. About 1,000 video surveillance cameras are installed at the facility, which implement the functions of modern intelligent video analytics, which is necessary both for the security service and for marketing. The Respublika Park Mall is one of the first to implement a security system (Axxon Intellect and Axxon NEXT) based on video analytics using neural networks and artificial intelligence (AI) systems. The system evaluates hot and cold zones, analyzes routes and consumer behavior of visitors, allows finding a lost child or a line formed in a matter of minutes, identify cases of fraud and quickly respond to the situation, saving time and protecting the emotional state of visitors.
Oleksandr Andronik, CEO of Sales'Up:
The Respublika Park mobile application is a digital extension for the end consumer, the task of which is to make the stay in the Mall as convenient and comfortable as possible. Navigation is implemented inside the mobile application, the location is made with an accuracy of several meters. Navigation involves the construction of routes, the formation of Wish List to visit the desired stores and search for a car in the parking lot. Directly from the application one can pay for parking and top up the Neopolis Entertainment Center cards. All the services, the receipt of which takes time and queues, will be added to the mobile application of Respublika Park at the beginning of the year. A unique loyalty program platform allows guests to accumulate points for purchases and get additional discounts directly on the phone, taking into account the profile and benefits of the user, as well as to participate in regular raffles in the Mall.
Ihor Khyzhniak, CEO of Comfy:
Retail today is one of the most technologically advanced industries. Our website traffic is more than 85% mobile, and customers are increasingly buying any product in the mobile application. Employees of our stores in special applications not only complete the purchase of goods, but also undergo adaptation and training. The commercial service uses big data to forecast demand, plan deliveries, and manage inventory. It is very cool that large trading platforms with solutions from leading international players are actively connected to this chain. This enhances the momentum of the industry and creates additional value for everyone from buyers to vendors.